Beauty Business Names (2024): Beauty Business Name Ideas (2024)

Choose a beauty business name that appeals to your target market

When it comes to finding fans for your beauty store, the initial connection is key. A name can inspire emotion and convince a potential customer that you’re able to meet their specific need. Once you identify your target market, hone in on names that align with their interests. If it’s a younger or more budget-focused consumer, you may want to adopt a lighter tone that focuses on their current stage of life (i.e., “BFF Beauty”). The luxury space usually takes a more refined approach, often opting for a coined name (a word that often marries two similar concepts but doesn’t exist in the real world, i.e., “Voluminare”) or drawing on another language for a worldy, elevated image.

Ensure that your beauty business name rolls off the tongue

Brands don’t use the suffix “er” just because it’s comparative (“better,” “bigger”): it also allows the vowel to linger. Finding a beauty business name that has a sense of symmetry can make it particularly memorable. This can mean two alliterative or rhyming words, or one word that contains or is bookended by the same letters. In other cases, a sole syllable can be very powerful—hence why single-syllable names have been a go-to for celebrity beauty lines (Goop, Rare, SKKN, Rhode).

Select a name that’s easy to remember and spell

When names are too abstract or obscure, it may be difficult for a customer to seek them out or share them with friends. Keep this in mind when you name your business, especially if you’re exploring options in another language or using a coined name. Usually, four syllables or fewer is ideal, and it’s best to avoid more than 10 letters per word. Make good use of vowels—generally, the more consonants you pile together, the more difficult it is for a curious consumer to sound out the word.

Seek out business name ideas that are aesthetically pleasing

Your branding will likely be visible on your product, packaging, website, and possibly even merch, so you need a name that’s going to look as good as it sounds. Symmetry also applies visually. Try selecting a word that has two of the same letter in the middle or on either end, as this is satisfying to the eye. Using an accent mark can add an aura of sophistication to a word (conjuring a perceived association with romance languages like French).

Work to make your beauty business name both unique and familiar

The beauty industry is booming, so you’re going to have to compete for rankings on search engine results pages as much as real estate on physical shelves. Finding a name that’s unique but accessible will position you for better search engine optimization and will facilitate word-of-mouth marketing. Dive deep into lists of brands stocked by major retailers to find inspiration as well as opportunities to set your makeup and beauty business apart.